background & research

The links below include an overview of the multimedia campaign, and downloadable research on unplanned pregnancy.


Campaign Overview
Campaign Overview
Includes background information on unplanned pregnancy and the PSA campaign, including contact information for the National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.


The Fog Zone: How Misperceptions, Magical Thinking, and Ambivalence Put Young Adults at Risk for Unplanned Pregnancy (2009)
The Fog Zone: How Misperceptions, Magical Thinking, and Ambivalence Put Young Adults at Risk for Unplanned Pregnancy (2009)
This research is based on a nationally representative survey of 1,800 unmarried young adults aged 18-29 and is the first of its kind to focus in depth on the attitudes and behavior of unmarried young adults--both men and women-- regarding pregnancy planning, contraception, and related issues. 


The Target Speaks:  What Young Adults Think About Unplanned Pregnancy
The Target Speaks: What Young Adults Think About Unplanned Pregnancy
The results of the latest national survey from the National Campaign, detailing young adults' attitudes toward unplanned pregnancy.


Status Check
Status Check
Provides a summary of new research conducted by the Guttmacher Institute, highlighting the increasing rate and number of unplanned pregnancies among unmarried women in their 20s.


Consequences of Unplanned Pregnancy
Consequences of Unplanned Pregnancy
Provides a research-based overview of the myriad consequences of unplanned pregnancy, including its effects on child health and development, and parents and relationships.